Internet Marketing Central

When getting started on the Internet, the many components and choices can be a little overwhelming (OK - more than just a little).  We provide this section to all those trying to learn more about how to start, what to do, who to hire, what questions to ask, etc.  This section will be continually updated to reflect changes and to address ongoing questions asked of us by our clients.

• Glossary of E-Marketing Terms    
• FAQ    
• Internet Marketing Newsletters    
• How-To Guides    
• External Resources

Updates:

09.12.07: As a follow up to the Q2 newsletter shown immediately below this entry, here is a great article on using video as an additional SEO tool, Video Search Engine Basics.  If you are considering adding video to your site, this article is a must read.

08.17.07: Q2 2007 Newsletter available online: What is Google's Universal Search?

05.03.07: David Meerman Scott's e-book "The New Rules of PR" is available free for download.  This is a very informative read on the subject of getting the word out about your products and business in today's online business climate. >> download and learn here

02.09.07: Link popularity, that is the number of inbound links to your site, is still an important off page factor in your site's SEO success.  Here is a great online article about good (that is to say - legitimate) ways to build those inbound links. >> Over 125 (Legitimate) Link Building Strategies, By Robin Nobles

10.02.06: I spend a lot of time talking with site owners about the value of good web site content and the importance of updating that content regularly.  If you are stumped for ideas about how to add content to your site, you will want to read this article How To: Update Your Web Site's Content.

08.06.06: Here is an interesting statistic: According to Kelsey Research, as many as 25% of online searches are done for information with the intent of "buying offline" locally.  This is simply more evidence that emphasizes the importance of the Internet in the marketing of all businesses, including small to medium-sized local businesses.

07.06.06: Q2 2006 newsletter available: Google Sitemaps: A New Opportunity

06.20.06: While still in its beta version, the Google Site Maps program is a promising new (free) way to improve your site's visibility in this crucial search engine.  It allows you to upload a site map that includes all your site's URLs so that you can be sure that Google knows about all of your site's content.  Learn more about this new site maps tool.

04.20.06: Google now offers Local Business Ads and allows you to add your logo to the listing.  Read a step-by-step guide to using this neat new feature. >> read article at Search Engine Watch

04.20.06: Q1 2006 newsletter available: SEO 102 - Improving Spiderability

01.01.06: Q4 2005 newsletter available: Domain Name Renewal Reminder

08.23.05: Q2 2005 newsletter available: Offering Improved Service with Live Online Help Functions

05.03.05: Yahoo Local now offers free 5-page web sites to businesses serving local markets - these sites will populate the Yahoo Local listings as well as being picked up by other search engines.  I will be writing more about this and how best locally-based small businesses can take advantage of this new service >> learn more about this offering or go to Yahoo directly to get started

03.28.05: 1st Q 2005 e-marketing newsletter now available online: Get [Google] Local - Bringing Internet Success to Your Own Backyard
>> download PDF of article

01.26.05: Integrating a Printable Company Fact Sheet into Your Web Site

09.07.04: Branding with the Favorites Icon, Big Punch in Just 16 Pixels

08.21.04 - New Article: SEO 101 - No one can find my site - help! - by Alli Denning

03.01.04 - Local Business Owners: Not sure that having a web site and marketing your business online would be worth the expense?  Read this article to learn why local search is on the rise and accounts for 25% of all Internet commercial activity.

If you find that your question is not answered by the information in this section, please email us or submit your question by clicking here.

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