Internet Marketing Central: a resource for Internet marketing

When getting started on the Internet, the many components and choices can be a little overwhelming (OK - more than just a little). We provide this section to all those trying to learn more about how to start, what to do, who to hire, what questions to ask, etc. This section will be continually updated to reflect changes and to address ongoing questions asked of us by our clients.

06.24.10: Q1 2010 newsletter available: 5 Quick Website Fixes to Improve Rankings

06.19.09: Q2 2009 newsletter available: Reputation Management – Web 2.0 Style

06.16.09: Q1 2009 newsletter available: Creating a Business Page on Facebook for Your Small Business

03.03.09: Q4 2008 newsletter available: Dandelion Marketing: Add Social Media Icons to Your Site’s Content

03.03.09: Great article on Local Search with links to online directories for site submission (read: free links). Read article here.

07.08.08: Success in online advertising begins with writing effectively. The classic book (written in 1898) Scientific Advertising by Claude C. Hopkins is now available in the public domain and here as a PDF. If you are getting up to speed on writing for the Internet, this book covers the fundamentals of crafting your message regardless of the media.

7.08.08: Web 2.0 demands that you get your message out in a variety of ways and that your online dialog stay updated. Here is a great article (and its short!) about getting the most out of your corporate blog. >> Three Tips for Creating a Successful Blog

04.14.08: New FAQ, What are Google Sitelinks?, now available.

02.11.08: SEO 101 PowerPoint presentation available for download >> download PPT file

01.24.08: Internet Newsletters for 3rd and 4th Quarter of 2007 now available online:

09.12.07: As a follow up to the Q2 newsletter shown immediately below this entry, here is a great article on using video as an additional SEO tool, Video Search Engine Basics. If you are considering adding video to your site, this article is a must read.

08.17.07: Q2 2007 Newsletter available online: What is Google's Universal Search?

05.03.07: David Meerman Scott's e-book "The New Rules of PR" is available free for download. This is a very informative read on the subject of getting the word out about your products and business in today's online business climate. >> download and learn here

02.09.07: Link popularity, that is the number of inbound links to your site, is still an important off page factor in your site's SEO success. Here is a great online article about good (that is to say - legitimate) ways to build those inbound links. >> Over 125 (Legitimate) Link Building Strategies, By Robin Nobles

11.06.06: The Internet can be a daunting place so get an overview of the today's Internet, including definitions, functions, usage statistics, the explosion in local search and a look at the growth in online sales in Internet @ a Glance.

10.02.06: I spend a lot of time talking with site owners about the value of good web site content and the importance of updating that content regularly. If you are stumped for ideas about how to add content to your site, you will want to read this article How To: Update Your Web Site's Content.

08.06.06: Here is an interesting statistic: According to Kelsey Research, as many as 25% of online searches are done for information with the intent of "buying offline" locally. This is simply more evidence that emphasizes the importance of the Internet in the marketing of all businesses, including small to medium-sized local businesses.

07.06.06: Q2 2006 newsletter available: Google Sitemaps: A New Opportunity

06.20.06: While still in its beta version, the Google Site Maps program is a promising new (free) way to improve your site's visibility in this crucial search engine. It allows you to upload a site map that includes all your site's URLs so that you can be sure that Google knows about all of your site's content. Learn more about this new site maps tool.

04.20.06: Google now offers Local Business Ads and allows you to add your logo to the listing. Read a step-by-step guide to using this neat new feature. >> read article at Search Engine Watch

04.20.06: Q1 2006 newsletter available: SEO 102 - Improving Spiderability

01.01.06: Q4 2005 newsletter available: Domain Name Renewal Reminder

08.23.05: Q2 2005 newsletter available: Offering Improved Service with Live Online Help Functions

If you find that your question is not answered by the information in this section, please email us or submit your question by clicking here.